Knowledge of the client's brand is central to the development of the communications
    plan. At Grizzell & Co., our first order of business is to understand the objectives of
    the client. We then develop a strategy which supports those objectives. Thirdly, we
    create a well-focused, engaging concept.  Finally, with careful resourcing, we imple-
    ment the strategy and concept in an effective manner.   We believe this approach
    results in sales for the immediate present and builds a long term, quality reputation
    for the brand.