Client
Powers Group
Project
Corporate Advertising Campaign
Objective
Position firm as a leading insurance benefits provider in the metropolitan St. Louis region.
Impact
Award winning advertising campaign enhanced market share for Powers Group and substantially increased consumer recognition of brand through regionalized targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: Matthew O’Shea
Client
Smart Karton
Project
Corporate Advertising Campaign
Objective
Position Smart Karton as a leading innovator and supplier of container solutions designed to facilitate safe shipping.
Impact
Business to business advertising campaign developed to enhance market share for Smart Karton and increase recognition of brand through targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Client
Central West End Association
Project
Central West End Art Fair & Taste Advertising Campaign
Objective
Promote this annual community festival to the St Louis metropolitan region through the use of old-style paintings and the realism of an outstretched arm entering from side of paintings plucking a piece of fruit from the bowl, basket, or still life. A surrealistic experience.
Impact
Speculative print advertising campaign intended to increase traffic and recognition of this unique art and culinary experience.
Team
Creative Director/Designer: John H. Grizzell
Copywriters: Sue Seasongood, Marie Keaney
Production: Nicholas Smith
Client
NOA Medical Industries
Project
Corporate Capabilities Brochure System + Advertising Campaign
Objective
Position NOA Medical as a preeminent innovator and manufacturer of medical beds, nursing home beds, manual patient beds, and skilled nursing beds.
Impact
Product literature and campaign enabled client to annually exceed sales goals. Helped build the NOA Medical brand overall. Substantially increased market recognition through targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Sue Seasongood
Photographer: Monarch Studios
Strategist: Eileen Meiners Cervantes
Client
CWE Management Group
Project
Field School Lofts Advertising Campaign
Objective
Position Central West End loft rehab project as the ideal solution for young professionals in quest of upscale alternative lifestyle options.
Impact
Advertising and promotional push resulted in a sold-out units within six months of campaign launch.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: Sue Kuo-Nguyen
Strategist: Uan Nguyen
Client
Mississippi River Hills Association
Project
Advertising Campaign
Objective
This campaign series is designed to contrast mundane, everyday responsibilities to a new world of excitement and discovery that awaits the reader at the Mississippi River Hills. Combined with tongue in cheek humor, each of the ads feature the unique world of discovery that awaits visitors to this special region.
Impact
Advertising campaign developed to enhance market share for Mississippi River Hills Association and substantially increase consumer recognition of brand through regionalized targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Client
CB Richard Ellis
Project
Corporate Advertising Campaign
Objective
To personalize regional office of well-known international real estate firm as the source for knowledgeable and courteous real estate counsel.
Impact
This campaign increased client and consumer recognition over 40 percent through targeted print media vehicles according to market research. Additionally, the campaign received nationwide acclaim from allied CB Richard Ellis offices.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: James Diaz