Client
Powers Group
Project
Corporate Advertising Campaign
Objective
Position firm as a leading insurance benefits provider in the metropolitan St. Louis region.
Impact
Award winning advertising campaign enhanced market share for Powers Group and substantially increased consumer recognition of brand through regionalized targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: Matthew O’Shea
Client
Smart Karton
Project
Corporate Advertising Campaign
Objective
Position Smart Karton as a leading innovator and supplier of container solutions designed to facilitate safe shipping.
Impact
Business to business advertising campaign developed to enhance market share for Smart Karton and increase recognition of brand through targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Client
CWE Management Group
Project
Field School Lofts Advertising Campaign
Objective
Position Central West End loft rehab project as the ideal solution for young professionals in quest of upscale alternative lifestyle options.
Impact
Advertising and promotional push resulted in a sold-out units within six months of campaign launch.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: Sue Kuo-Nguyen
Strategist: Uan Nguyen
Client
Mississippi River Hills Association
Project
Advertising Campaign
Objective
This campaign series is designed to contrast mundane, everyday responsibilities to a new world of excitement and discovery that awaits the reader at the Mississippi River Hills. Combined with tongue in cheek humor, each of the ads feature the unique world of discovery that awaits visitors to this special region.
Impact
Advertising campaign developed to enhance market share for Mississippi River Hills Association and substantially increase consumer recognition of brand through regionalized targeted print media vehicles.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Client
CB Richard Ellis
Project
Corporate Advertising Campaign
Objective
To personalize regional office of well-known international real estate firm as the source for knowledgeable and courteous real estate counsel.
Impact
This campaign increased client and consumer recognition over 40 percent through targeted print media vehicles according to market research. Additionally, the campaign received nationwide acclaim from allied CB Richard Ellis offices.
Team
Creative Director/Designer: John H. Grizzell
Copywriter: Marie Keaney
Photographer: James Diaz